Registered vs New Orders — Weekly Trend
Registered (blue) vs New Orders (orange), Sat–Fri weeks Sep–Nov 2026. One axis; color follows series.
Sales % — Weekly Conversion Rate
Single series (aqua), sequential. Order placement > order value; Sales% is not an axis.
Orders & Sales — Magento (Sat–Fri)
Orders this week
34
▼ vs prior week 52
Order value
$2,094
Complete · New · Pending
Complete
26
Shipped · Win
Pending
8
Awaiting prescription
Source: Magento > reports > custom reports. Upload CSV in Raw Orders Table tab to refresh.
Registered Customers — Magento (Sat–Fri)
Registered this week
64
New customer accounts
With order
34
Converted to order
Without order
30
Gap — outreach list
Conversion
53.1%
Registered → Order
customer registered-.csv from Magento > customers > all customers.| Customer ID | Name | Phone | State | Customer Since | Referred By | Rx Available | Confirm Order |
|---|
Source: Magento > customers > all customers. Upload CSV to refresh.
Machines & Advertising — Weekly Reconciliation
Machine orders placed
33
Ad team view · Final
Machines shipped
22
Mon 11/02 – Fri 11/06
Waiting to ship
11
Paid, no machine sent
Total ad spend
$2,232
Google + Meta
| Channel | Registered | New Orders | Complete | % |
|---|---|---|---|---|
| Google (incl. 60% ISleep/unknown) | 34 | 19 | 12 | 58% |
| Facebook / Instagram (incl. 40% ISleep/unknown) | 21 | 10 | 7 | 30% |
| Others / Referrals | 11 | 4 | 7 | 12% |
| Total | 66 | 33 | 26 | 100% |
Source: rmz_nov7 tab — advertising reconciliation. Machine count follows the “Count machines as” switch (Shipped vs All orders).
| Month | Dated Start | Dated End | Channel | Registered | New Order | Sales % |
|---|---|---|---|---|---|---|
| Sep 2026 | Aug 29, 2026 | Sep 4, 2026 | TheCPAPBox | 74 | 42 | 56.76% |
| Sep 2026 | Sep 5, 2026 | Sep 11, 2026 | TheCPAPBox | 85 | 45 | 52.94% |
| Sep 2026 | Sep 12, 2026 | Sep 18, 2026 | TheCPAPBox | 86 | 54 | 62.79% |
| Sep 2026 | Sep 19, 2026 | Sep 25, 2026 | TheCPAPBox | 60 | 40 | 66.67% |
| Oct 2026 | Sep 26, 2026 | Oct 2, 2026 | TheCPAPBox | 68 | 36 | 52.94% |
| Oct 2026 | Oct 3, 2026 | Oct 9, 2026 | TheCPAPBox | 86 | 57 | 66.28% |
| Oct 2026 | Oct 10, 2026 | Oct 16, 2026 | TheCPAPBox | 75 | 47 | 62.67% |
| Oct 2026 | Oct 17, 2026 | Oct 23, 2026 | TheCPAPBox | 70 | 40 | 57.14% |
| Oct 2026 | Oct 24, 2026 | Oct 30, 2026 | TheCPAPBox | 73 | 52 | 71.23% |
| Nov 2026 | Oct 31, 2026 | Nov 6, 2026 | TheCPAPBox | 64 | 34 | 53.13% |
Weekly export detail — Magento Customers & Orders (Sat–Fri), Sep 2026 – Nov 6, 2026.
Gap: Registered but Not Ordered
Customers who registered this week but have not placed an order — typically missing a prescription upload. These are the outreach list for the weekly email.
Registered, no order
30
Outreach priority list
With prescription (Rx=1)
8
Ready to order
Without prescription
22
Need Rx upload
Gap rate
46.9%
Registered → No order
| Customer ID | Name | Phone | State | Registered | Rx Available | Referred By | Action |
|---|
Gap list = registered customers minus order email IDs. Send this list via email each week with prescription upload link.
Weekly Export Detail — Magento Customers & Orders (Sat–Fri)
sales report-.csv from Magento > reports > custom reports. The table updates instantly.| Order ID | User(ID) | Email Id | Order Date | Status | Stage | Amount | Machine | Mask | UTM | Medium | Campaign | States |
|---|
10 weekly exports, Sep 2026 – Nov 6, 2026. Channel: TheCPAPBox. This table is the WCAG-clean twin of the charts above.
Weekly Takeaways
- Conversion dropped sharply this week. Sales % fell from 71.23% (Oct 24–30) to 53.13% (Oct 31–Nov 6) — back near September levels — and new orders fell to 34.
- Registered customers dipped to 64 from a peak of 86 in mid-October; signup uniques fell 4.65% on the web side (Amplitude), suggesting top-of-funnel softness.
- Funnel leakage is at checkout. Pathfinder shows 654 users land on /, only 34.4% reach /machine-rental-info, and just 10 of 654 complete to /checkout/cart/ — a 1.5% end-to-end conversion.
- Mask-selection is the biggest mid-funnel dropoff: /choosing-your-mask drops from 37 users (5.66%) down to 31 at cart (4.74%) — 18% attrition in that single step.
- Visitors up 3.05% but session duration down 4.95% and bounce low (0.0623%) — traffic is arriving but not converting deeper.
Conversion Funnel — Pathfinder (Oct 31 – Nov 6, 2026)
Ordered stages, largest first (ranked bars — correct form for part-to-whole comparison >6 parts). Percentages vs 654 home users.
Recommendations
- Fix the mask-selection step. /choosing-your-mask loses 18% of users in a single stage — the biggest single dropoff in the funnel. Audit the mask quiz for confusing questions, long load times, or dead-end paths, and test a simplified 2–3 question flow.
- Rebuild checkout trust. Only 10 of 654 home visitors (1.5%) complete a rental. Add visible progress indicators, express shipping options, and insurance/payment badges above the fold at /checkout/cart/ to cut abandonment.
- Re-engage last week's drop. Sales % fell from 71.23% to 53.13% week-over-week. Compare the Oct 24–30 vs Oct 31–Nov 6 cohorts for a common cause (campaign pause, promo expiry, stock gap) and re-run the winning week's promo.
- Replenish top-of-funnel. Registrations dipped to 64 and signup uniques fell 4.65%. Increase Google Ads/Meta spend on prospecting terms and refresh ad creative before traffic softness turns into a sustained dip.
- Track weekly, act bi-weekly. Monitor the Registered → New Order → Sales % trend each week; target holding Sales % above 60% and lifting end-to-end conversion above 2% by the next report.